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Realizing the Potential of AI Agents in Marketing
By Seda Palaz Pazarbasi and Lacey Olsen GenAI is no longer a futuristic concept, it’s a tool transforming industries in real-time. At the forefront of this transformation are AI agents, autonomous systems designed to perform specific tasks, make decisions, and continuously learn. From customer service bots to advanced analytics systems, these agents are reshaping how…